IT was interesting to be working on the Enigin PLC stand at the recent SustainabilityLive! exhibition in the UK.
The purpose of the exhibition is to fly the flag for your business and display some, if not all, of the services, products and solutions you have to offer - boiling it down, sales in one form or another.
Not that many sales are likely to be made at the show, but the distribution of and gathering of contact information is the ‘name of the game” that will hopefully lead to a long term business relationship through sales.
As an exhibitor Enigin had paid out quite a bit of money for the space and other amenities at the venue and then for the dressing of the stand and the presentation materials.
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