Enigin Sales

Shut up - don’t turn the customer off…

If you want to turn off a potential client to your words, simply sound like a typical sales person. Although many phrases are still taught on some sales training courses they are in fact a big turn off, for your sales and your clients.

Geoffrey James of BNET that if this is your aim you use one of these “time-honored” sales phrases:

More

Convert Prospects into Opportunities and then Customers

At Enigin we realise you have to work the numbers when you are selling, whether it is energy saving products or business services.

What is meant by working the numbers, go through your list of prospects, from whatever source you obtained them from, it could be a business database or just the phone book. You keep calling on enopugh each day to gain the number of appointments or opportunities. Then you do enough appointments each day/week to get enough customers - a business basic.

But one skill that is needed is to be able to convert as efficiently as possible prospects into opportunities and then into customers.

At Enigin we tell our partners they need to build the sales pipeline, but being able to expertly convert prospects into opportunities and then customers is a key to making you successful in business.

Thomas Ray Crowel, the author of Simple Selling, states there are just four key strategies that will increase your conversion rate:

•    Strategy 1: Improve your prospecting list. The more that the list is “pre-qualified” the more likely you are to convert prospects into opportunities. Ideally, your marketing group should be doing as much pre-qualification as possible, either by purchasing high-quality, better-targeted lists or by doing the first level of winnowing themselves. Hint: the absolute best lists are referrals from existing customers.

More