Virtues of Selling

December 20th, 2011 posted by enigin
Add comments

By Steve Hill

Here the second part of the superb duo of articles by Geoffrey James for BNET - which have proved to be a great reminder for all of us connected to Enigin, staff and all of Enigin’s Distributors - in the first article he wrote about The 7 Deadly Sins of Selling - he has followed it up with The 7 Virtues of Selling - enjoy:

  • Virtue #1: Patience. If you don’t have patience, you’ll get frustrated and ineffective when things take longer than you’d like. How to get it: Realize that success is usually achieved one step at a time. Be patient with yourself and resist the temptation to compare your progress to that of others.
  • Virtue #2: Commitment. It’s only through commitment to your customers that you’ll be able to focus and follow through on helping them. How to get it: Be willing to do whatever it takes (within legal and ethical bounds) to achieve success. Banish all thoughts of EVER giving up.
  • Virtue #3: Enthusiasm. Your enthusiasm for your firm, your product, your customers and your life make you a magnet for sales success.  How to get it: Surround yourself with people who support and believe in you; avoid negative people and naysayers.
  • Virtue #4: Growth. If you are not growing as an individual and as a professional, you’re slowly dying and declining. How to get it: Spend time every day learning something new that will help you accomplish your goals. Read books, listen to tapes, take courses, network with peers.
  • Virtue #5: Courage. If you’re not willing to fail, you won’t take necessary risks. That takes courage to persevere even in the face of enormous odds.  How to get it: Realize that success usually comes only after setbacks. Viewing “failure” as an unavoidable component of success.
  • Virtue #6: Honesty. Customers know when you’re not being honest with them, or even being honest with yourself.  Then they balk.  How to get it: Simple.  Live every moment as if you are on camera and your family and friends is watching your every move.
  • Virtue #7: Flexibility. Life is change, and nothing ever stays the same.  You can’t possibly be successful in sales if you can’t adapt to changing circumstances.  How to get it: Focus on the process not the goals.  Observe what’s working and what’s not.  Then change your approach.

Comments are closed!