Enigin Sales

Enigin - Is The Customer Always Right?

Surely the saying in the headline is correct, it’s used everywhere.

In reality the saying is a service message - the customer can’t always be right but you don’t tell him so in so many words.

The customer is right in the sense that his welfare is put first and we do not tell him he is wrong we just point him in the right direction.

As an example, lets use a retail situation, a man turns up in the TV shop and wants to buy a telly.

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Enigin - A “Person Like Me” Sales

We may not think of sales as “social.” In reality we probably never do, but dealing with many customers, particularly new ones, salesperson and sales organisations are discovering  are rethinking how they sell their products and services.

It is a stark fact that salesmen are not the most trusted of individuals, we are all wary when we know the purpose of contact from someone is to sell us something, even if it is something we need or want.
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