Enigin Sales

Enigin - Is The Customer Always Right?

Surely the saying in the headline is correct, it’s used everywhere.

In reality the saying is a service message - the customer can’t always be right but you don’t tell him so in so many words.

The customer is right in the sense that his welfare is put first and we do not tell him he is wrong we just point him in the right direction.

As an example, lets use a retail situation, a man turns up in the TV shop and wants to buy a telly.

More

Virtues of Selling

By Steve Hill

Here the second part of the superb duo of articles by Geoffrey James for BNET - which have proved to be a great reminder for all of us connected to Enigin, staff and all of Enigin’s Distributors - in the first article he wrote about The 7 Deadly Sins of Selling - he has followed it up with The 7 Virtues of Selling - enjoy:

More

Sins of Selling

Practically every business has to be concerned with selling - here is a fascinating article that benefits us here at Enigin and all our Enigin Distributors when we think what not to do while selling.

It is the first part of a superb duo of articles by Geoffrey James for BNET - he titles it The 7 Deadly Sins of Selling: - enjoy:

Everyone has heard of the traditional seven deadly sins (lust, greed, etc.).  Did you know that there are also seven sins of selling?  And they’re deadly sins,  because if you indulge in them, you’ll find your sales efforts dead in the water.  Here they are:

More

The Power Of Dynamic Presentations

IF you are in sales you have no doubt read and tried lots of different techniques - they can all work in their own right, to a degree but I am not going to discuss the pros and cons of each tactic, as one man’s meat is another man’s poison.

What I would like to share with you is the power of a dynamic presentation.

At Enigin we see how powerful demonstrations can be as we show clients what our products can do - most notably our IMEC range of motor controllers.

More

Enigin’s Energy Saving Business

IF you have thought about going on your own - that is running your own business you couldn’t do much better in the current climate than running an energy saving business.

With commerce, industry and the public sector all under financial pressure energy efficiency and the savings to be made have become a major goal for so many in protecting not just the environment but their profitability, jobs and the services they can offer.

More

Is this the right time to start an energy saving business?

The world is coming out of recession but is this a good time to be starting your own energy saving business?

Many entrepreneurs around the globe are starting up with the help of Enigin Plc.

Listen to what some Enigin Distributors said in about starting their own Enigin energy saving businesses - click on the link below:

A good time to start and Enigin energy saving business

Convert Prospects into Opportunities and then Customers

At Enigin we realise you have to work the numbers when you are selling, whether it is energy saving products or business services.

What is meant by working the numbers, go through your list of prospects, from whatever source you obtained them from, it could be a business database or just the phone book. You keep calling on enopugh each day to gain the number of appointments or opportunities. Then you do enough appointments each day/week to get enough customers - a business basic.

But one skill that is needed is to be able to convert as efficiently as possible prospects into opportunities and then into customers.

At Enigin we tell our partners they need to build the sales pipeline, but being able to expertly convert prospects into opportunities and then customers is a key to making you successful in business.

Thomas Ray Crowel, the author of Simple Selling, states there are just four key strategies that will increase your conversion rate:

•    Strategy 1: Improve your prospecting list. The more that the list is “pre-qualified” the more likely you are to convert prospects into opportunities. Ideally, your marketing group should be doing as much pre-qualification as possible, either by purchasing high-quality, better-targeted lists or by doing the first level of winnowing themselves. Hint: the absolute best lists are referrals from existing customers.

More

Sustainable Schools, was it worth it?

I recently represented Enigin at a local Government seminar at the County Hall entitled ‘Sustainable Schools’. Was it worth the effort? Well I certainly had my doubts before making the trip, those three things; Local Government, County Hall, and Schools, certainly did not sound like a cocktail of fun.

Apparently 50 schools from the area would be represented, forgive me but the prospect of a room full of headmasters (Principal’s if you live in the US) did not fill me with joyful anticipation, in fact on the journey there I had a sudden flash back to my ‘occasional’ trips to the Headmasters office during my school years and they were not fond memories!

Hang on a minute, I thought, ‘pull yourself together’ this is about business you’re a grown up now; Sales Director for Enigin PLC no less! As I pulled into the car park I remembered the reason for Enigin being there; Mark Sinden the Head of Research and Development for Enigin thought it would be a good source of leads particularly for Eniscope and the public display.

Was Mark right, was it worth the trip? Well as I came up the stairs and looked across the room any doubts I had immediately vanished. In advance Mark had set up a large plasma screen TV with a live display of the Eniscope dashboard.

Although the Enigin stand was sandwiched between a number of other ‘Green Companies’ who had been allowed to present their wares, it was heartening to say the least to see a crowd of people gathered around the Enigin display and not really paying much attention to any of the others.

I was even more encouraged to find that between the crowd and the Enigin display was a slightly worn out Mark Sinden fielding lots of questions from various headmasters’ eager to get more information. Most importantly there was a piece of paper next to him with a long list of names – very warm sales leads!